G.I. Joe Coffee
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Coffee Brand Sale
G.I. Joe Coffee
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  • Coffee Brand Sale
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Find the Perfect Brand for your Coffee!

Brand & Trademark Assets

  • Premium Domain Name – GIJoeCoffee.com
    Memorable, established .com domain (since 2013), instantly recognizable and brand-ready.
     
  • Federal Trademark Protection
    Secured nationwide rights to “G.I. Joe Coffee” after a year-long deconfliction process, creating a rare Americana/veteran brand asset.
     
  • Trademark + Domain Synergy
    Owning both provides turnkey branding, eliminating time, cost, and legal hurdles for buyers.

Market Appeal

  • Americana Identity
    Patriotic branding that resonates beyond a militaristic niche, appealing to mainstream American consumers.
     
  • Veteran-Owned Credibility
    Authentic veteran story, aligning with consumers and corporations who actively support veteran causes.
     
  • Proven Market Demand
    Coffee is a high-growth $100B+ global industry, with specialty and patriotic-themed brands (e.g., Black Rifle Coffee) proving strong consumer loyalty.

Traction & Partnerships

  • Big Retail Interest
    Past engagement with Giant Foods (600+ stores) and Sam’s Club (10-store pilot) proves retailer-level viability.
     
  • Corporate Distribution Potential
    Distribution discussions with Canteen for 150,000 offices demonstrate large-scale channel opportunities.
  • Distributed coffee to Air Force Base Morale, Welfare, and Recreation Officer Clubs & NCO Clubs (wholesale coffee beans)
  • Past Established Partnerships
    Affiliated with the USO, American Legion, Disabled Veterans National Foundation, Air Power Foundation, and the U.S. Air Force Academy, creating trust and goodwill.

Over the years, G.I. Joe Coffee™ has earned recognition and visibility across veteran, lifestyle, and mainstream media outlets. This awareness demonstrates the brand’s patriotic appeal and credibility within the coffee and veteran-owned business community.

  • The Military Wife and Mom – Featured as one of the Top 15 Veteran-Owned Coffee Brands
  • Fox News (2018) – Highlighted G.I. Joe Coffee™ as a veteran-owned patriotic coffee company
     
  • AZ Big Media (2018) – Included in 3 Veteran-Owned Businesses to Know in Scottsdale
     
  • Spotter Up – Listed under Veteran-Owned Coffee Brands
     

This established recognition underscores the strength and credibility of the G.I. Joe Coffee™ brand, positioning it as a trusted and patriotic name with proven visibility in both veteran and mainstream media channels. 

Brand Equity & Goodwill

  • Media & Public Recognition
    Coverage and veteran-community visibility provide credibility and social proof.
     
  • Customer Lists
    Existing database of interested buyers provides a head start for marketing and reactivation campaigns.
     
  • Strong Narrative
    Veteran-founded, patriotic mission (“Helping Veterans One Cup at a Time”) taps into cause-buying trends and emotional consumer loyalty.

Growth Potential

  • White-Space Market Position
    Positioned as an “Americana” alternative to militaristic brands, broadening consumer base.
     
  • Turnkey Brand Platform
    Domain, trademark, and assets allow immediate relaunch without long setup or branding costs.
     
  • Social Impact Angle
    Natural alignment with CSR (Corporate Social Responsibility) programs, veteran hiring initiatives, and nonprofit collaborations.

Confirmed or Pre-COVID Opportunities

  • Army & Air Force Exchange Service (AAFES)
     
    • Access to 12,000+ Exchange facilities worldwide, including on-base retail, catalogs, and online.
       
    • Listing on ShopMyExchange.com, giving authorized Exchange customers (active duty, Guard, Reserve, retirees, and families) direct online access.
       
    • Enhances brand credibility by being featured alongside other military-approved products that improve quality of life for service members.
       
  • Amazon / Fulfillment by Amazon (FBA)
     
    • Potential to reach millions of consumers globally with fast Prime shipping.
       
    • Amazon handles storage, picking, packing, and delivery, reducing operational complexity.
       
    • Strong sales potential when paired with patriotic branding and cause-driven messaging.
       
  • GOVX & ShopVCS.va.gov
     
    • 8+ million members consisting of military, veterans, first responders, and their families.
       
    • Discount-driven eCommerce marketplace that supports veteran-focused brands.
       
    • Highly engaged audience that values veteran-owned products and cause-buying.

Other Strategic Veteran & Cause-Focused Online Stores

  • Rally Point Marketplace
     
    • Social network and eCommerce platform for veterans, service members, and military families.
       
    • Provides direct access to a built-in veteran community.
       
  • Patriot Depot / Military Exchange Online Shops
     
    • Specialty patriotic goods retailers where veteran-owned coffee would fit seamlessly.
       
  • Veteran-Owned Business Directory Marketplaces
     
    • Listing in directories such as BuyVeteran.com (National Veteran-Owned Business Association) creates visibility and credibility.
       
    • Some directories now offer integrated eCommerce to support veteran-owned brands.
       
  • Heroes Discount Stores (MilitaryShoppers.com, TroopSwap/Vet Tix Partners)
     
    • Online platforms that promote discounts and veteran-owned products to military families.
       
  • Cause-Buyer Platforms (Aligned Nonprofits)
     
    • Bundling with nonprofit fundraising platforms tied to USO, American Legion, Gary Sinise Foundation campaigns — allowing consumers to buy coffee while giving back.

Exclusive Acquisition Opportunity

The G.I. Joe Coffee™ brand, domain, and federal trademark are now available for acquisition. This offering is reserved for serious investors and strategic buyers seeking a unique, patriotic brand with proven traction.


All transactions will be conducted securely through Escrow.com.

Serious Buyer Emphasis

Submit Your Inquiry

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