ABOUT US

Great coffee, made easy

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Our CEO

“Helping Veterans One Cup at a Time!”

Creating a coffee that not only tastes good, but is the means to help those veterans who can't help themselves. My wife Karen and I started this in 2013, and through your support, we will grow this enterprise into a franchise that provides special training, careers, and business ownership for veterans seeking a new way of life.

Our Story

A Veteran-owned and operated company with a mission to bring people coffees and products that will make a difference. Choosing G.I. Joe Coffee, people worldwide will positively influence the lives of disadvantaged, disabled, and differently-abled American Veterans and the families of soldiers who have lost their lives in the line of duty. Our brand brings back memories of yesteryear. Packaged with a nostalgic 1940’s style look and feel, similar to branding during WWII, and will feature military stories and facts, making our anniversary tin cans a must-have for collectors, history buffs, or simply those who enjoy reflecting on the historic past of our great nation. Consumers will immediately become supporters of crucial Veteran programs each time they enjoy our robust flavors of coffees. It also holds true in the purchasing of our products, such as popular coffee mugs, T-shirts, caps, calendars, and more. This is because we pay a generous royalty towards Veteran causes from not only coffee sales but every product sold by G.I. Joe Coffee.

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Our Mission & Values

G.I. Joe Coffee is a specialty coffee company which seeks to serve the highest quality Fair Trade coffees, expertly flavored and blended, and become the foremost Veteran-focused coffee company in the U.S. Our focus is to bring Veterans and their supporters within the same community of coffee drinkers, the means to aid in raising funds for disadvantaged, disabled, and differently-abled Veterans.

VALUES
High-Quality Products
Our products are 100% Guaranteed. If for some reason you do not like our product and you have not opened it, we will quickly replace it.

High Level of Integrity
Our honesty and having strong moral principles is unmatched, we use this as not only a gauge of how we run our business but also whom we choose to partner with.

High Business Acumen
Knowing where we are financially and what is required of accomplishing our mission goals is extremely important in our business. This is why we establish strong partners who understand that there is much more to G.I. Joe Coffee than their overall bottom line.

High Sense of Loyalty
Veterans have a very high level of loyalty especially to those who genuinely demonstrate what they say they will do. Our goals and objectives are always focused on creating the strongest and most loyal customers as we can.

High Mission Accomplishment
The mission is the most important factor in the overall business of G.I. Joe Coffee Company. The daily machine is constantly working to optimize and maximize our potential to accomplish our mission. It is through 100% transparency, we will strive to support our military community with 100% of profits.

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High Quality Coffee

100% Arabica Coffee; specialty selected beans from Costa Rica, Columbia, Ethiopia, and Hawaii.

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High Quality Taste

We have breakfast blends, moderate to strong blends, and highly spirited but tasteful blends. A wide variety for a wide variety of tastes.

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Fair Trade and Organic

We have selected blends that are compiled using fair trade and organic coffee beans.

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